This project was a self motivated branding exercise. I created a series of images to promote the idea of a fictional sandwich shop named RudeGoose. To bring this brand to life, I designed items like a foldable menu, customer loyalty cards and coaster.
I attempted to physically mock up the designs I created with my at home printer (which isn’t exactly top of the line).
Whenever I do a self motivated project, I try to push it as far as I can and have fun with the process.
Above are the flat designs I created for the front and back of the foldable menu.
Below are the flat designs for both the customer loyalty card and the coasters.